I'm Yasmin — I provide discreet, high-calibre virtual assistance to founders and CEOs who need a trusted right hand, not another task on their list.
I've spent over 17 years working alongside founders and senior leaders — inside fast-moving businesses where the inbox never stops and the to-do list never shrinks. I know what it takes to keep a growing business running smoothly, because I've done it from the inside.
My clients are ambitious, time-poor, and used to holding everything themselves. My role is simple: take what shouldn't be on your plate off it, handle it to a standard you'd expect of yourself, and give you back the hours to focus on what actually moves your business forward.
Every engagement is built on discretion, precision, and genuine care for the people I work with.
From day-to-day operations to high-stakes coordination — support tailored to how you actually work.
A clear inbox and a calendar that protects your focus, managed with your priorities in mind.
Meeting prep, correspondence, and the day-to-day detail that keeps you moving forward.
Keeping initiatives, deadlines, and stakeholders aligned — so nothing slips through the cracks.
Seamless itineraries and scheduling, handled end to end, wherever business takes you.
Process, documentation, and systems support that keeps your business running quietly and well.
Discreet support for the personal side of a demanding life — handled with the same care as business.
You're not looking for a task-doer. You're looking for someone you can hand things to and stop thinking about.
Every engagement is confidential by default — your business, your inbox, your privacy.
I understand the pace and pressure of running a business, because I've supported people doing exactly that.
Working in your time zone, with the responsiveness a growing business needs.
No bloated packages — just the right amount of support, clearly priced.
Yasmin runs my diary better than I ever did. I finally trust that nothing is falling through the cracks.
Calm, sharp, and completely dependable. It genuinely feels like having a second brain in the business.
The discretion and attention to detail are exactly what I needed at this stage of the business.
It depends on your business — most founders start with a part-time retainer and adjust as needs grow. We'll work this out together on the discovery call, based on what's actually on your plate.
Yes, always. Every client relationship is treated with strict confidentiality, and an NDA is available as standard for anyone who'd like one in writing.
I work across the tools you already use — from email and calendar platforms to project management and communication tools. There's no need to change your systems for me.
After our discovery call, most clients are fully onboarded within a week. Retainers begin as soon as we've agreed the right scope for you.
My focus is UK-based founders and CEOs, working within UK business hours, though I do take on select international clients where time zones align well.
Book a complimentary discovery call and we'll talk through where you need support most — no obligation, no pressure.
Book My Discovery Call